Social Media is a very hot topic these days and now industry is moving towards collaborating the social media all in one place. This will help the marketer and the sales people. People use facebook, twitter,  flickr, myspace and now this is the bring all of them to one neat and clean interface i.e. LookingGlass a initiative from Microosft

LookingGlass Project –

Interview on LookingGlass-  Stephen Kim, GM of Creative Services at Microsoft Advertising, speaks about social media and LookingGlass following the Advertising Week keynote address with Robin Domeniconi.  – look for Stephen King Interview.